In celebration of their 11th birthday and women's month, ZALORA Philippines relaunched mobile pop-up concept Z-Train in partnership with adidas and Visa.
Z-Train’s latest stop will be at Greenbelt 5 Fashion Walk (near Zara) Legazpi Street, Makati City from March 18 to April 18, 2023, 11:00 a.m. to 10:00 p.m.
As a kick off to the event, a Girls’ Night Out-themed cycling class in partnership with Ride Revolution, where 30 of the country’s top influencers, media, and ambassadors had sweat it out in beats from the music industry’s strong women.
Ride Revolution spin class instructor and fitness expert Nicole Te |
The event was led by Team Filipinas goalkeeper Inna Palacios and adidas brand ambassador Nikki Torres.
Philippine women's national football team goalkeeper and Team Visa athlete Inna Palacios |
ZALORA and adidas packed Z-Train with the best performance and lifestyle pieces fit for every woman—regardless of shape, age, size, and level of athleticism.
A look inside the Z-Train |
True to adidas’ Impossible is Nothing campaign, the brand aims to drive deeper conversations around smashing stereotypes of the perfect fitness body type in sports and show everyone that they’re included, welcomed, and supported.
The adidas collection on Z-Train celebrates the joy, play, and pure pleasure of free, unrestricted movement, helping everyone find their perfect fit. Expect exclusive drops, special discounts, and exciting fringe activities only at Z-Train.
“This year, we continue to strengthen our commitment to women in sport—from product innovations to the communities we engage with, and one of which is with our valued partner ZALORA. Through our collaboration for the second stop of the Z-train, we’re able to bring together and celebrate a diverse set of women as we celebrate International Women’s Month,” said adidas Philippines Brand Activation Manager, Jen Dacasin.
This time around, Visa is also participating as the main payment partner. Visa is offering its cardholders an extra PhP 500 off on top of vouchers and markdowns on selected adidas items. Customers can also get a free customizable Visa Jersey for every use of the promo in Z-Train. Visa recently teamed up with Inna Palacios to reinforce its support to Philippine sports and women empowerment.
“We are thrilled to reopen the Z-Train as we celebrate both our 11th year and women’s month, in partnership with one of our top brands, adidas, and one of our most trusted payment partners, Visa. This tripartite partnership is a testament to our shared vision of championing women in sports, as well as giving customers a unique and exciting omnichannel retail experience. It’s also the perfect way to transition into summer as we have a full month filled with surprises, both new and loyal customers will surely enjoy,” says ZALORA Philippines CEO, Aashish Midha.