HONOR Philippines is focused on going beyond just devices. By looking at how the brand connects with customers, they’ve adopted a data-driven approach to e-commerce that has helped them stand out on TikTok Shop. Using the platform’s features, they’ve gained more visibility and engaged with users.
In the fourth quarter of 2024, HONOR saw a 1.7x increase in performance compared to earlier in the year, landing them in TikTok Shop’s Top 20 brands in the Phones & Tablets category and #13 overall.
HONOR Philippines official TikTok Shop Page
Their success stem from a good balance of product innovation, content creation, and smart advertising, all backed by TikTok Shop’s ACE Indicator System, which focuses on Assortment, Content, and Empowerment to measure and improve performance.
HONOR’s success was driven by smart product launches and special offers tailored for TikTok Shop’s shopping experience. A standout moment in particular, was the launch of the HONOR X7c during the 11.11 Paskong Panalo Sale, which helped boost brand visibility during a busy sales period.
HONOR also grew its online presence by offering exclusive discounts, like 10% off the HONOR X9b during regular sales and up to 30% off with TikTok Pay Later.
With TikTok Pay Later, this allowed customers to shop and pay later with credit limits up to PHP 50,000 and flexible repayment options, helping increase sales which solidified HONOR’s place as a top performer in its category.
“We strategically time our product launches to coincide with major sales events, ensuring maximum consumer engagement and higher conversion rates," said Stephen Cheng, Vice President of HONOR Philippines.
"By aligning our releases with peak shopping periods, we create heightened anticipation and provide customers with exclusive deals, making our offerings even more compelling. On the other hand, TikTok Shop provides the perfect platform for us to showcase our innovations, offering customers both quality and value in a seamless shopping experience,” Stephen added.
Optimized product listings also played a crucial role in HONOR’s growth. By strategically highlighting each device’s unique selling points, the brand drove a 114% increase in Shop Tab GMV and a threefold increase in non-affiliate GMV, proving the effectiveness of its organic and affiliate-driven sales strategies.
Engaging Content to Fuel Consumer Connection
HONOR Philippines also leveraged the power of content-driven commerce, turning TikTok Shop into a hub for immersive shopping experiences. The brand conducted daily livestreams, averaging 12 hours per day, to directly engage with potential buyers and build real-time connections.
This commitment to live selling has led to a 400% increase in Live GMV during the 12.12 Paskong Panalo sale and has skyrocketed live selling revenue quarter-on-quarter.
HONOR amplified its presence by participating in viral challenges and trending short-form content, further boosting customer interaction. One of its most successful sessions even recorded a gross profit margin (GPM) of 17.72, proving that highly engaging content translates directly into stronger sales.
Leveraging TikTok Shop’s Tools for Sustained Growth
Beyond content and product strategy, HONOR Philippines has fully embraced TikTok Shop’s advertising and campaign ecosystem. The brand actively joined regular platform-wide campaigns, reinforcing its commitment to long-term growth.
They also maximized TikTok Shop’s precision-targeted ad formats, including Product Showcase Ads (PSA), Video Shopping Ads (VSA), and Live Shopping Ads (LSA).
https://www.tiktok.com/@sellwithtiktokshop_ph/video/7466009826934426887
“Our strategic approach to TikTok Shop’s ad solutions has been instrumental in reaching the right audiences and driving impactful results,” Stephen Cheng, Vice President of HONOR Philippines, added. “By leveraging data insights and optimizing our campaigns, we’ve strengthened our visibility and customer connections, setting the stage for continuous growth.
Setting new Standards in Digital Retail
As the e-commerce landscape continues to evolve, HONOR Philippines showcases how brands can successfully blend technology, content, and strategic marketing to thrive in the digital marketplace. Through well-timed product launches, immersive livestreams, and data-driven ad placements, the brand has positioned itself as a leader in the competitive smart device industry.
“HONOR Philippines has truly leveraged TikTok Shop to its full potential, using the platform's unique tools to connect with local consumers in meaningful ways,” said Franco Aligaen, Marketing Lead at TikTok Shop Philippines. “Their success is a testament to how TikTok Shop empowers local brands, like HONOR, to compete on a global scale by combining innovation with a deep understanding of their audience, whether through live sessions, exclusive promotions, or creative content.”
Beyond its strong numbers, HONOR’s success underscores the transformative power of digital commerce. As the brand continues to refine its approach and expand its reach, it sets a compelling precedent for how businesses can thrive in the ever-evolving world of online retail.